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Top Characteristics of Satisfied Customers

Top Characteristics of Satisfied Customers
What makes a customer satisfied or unsatisfied in doing business with you? A recent survey from MarketingSherpa provides important insights. The “Consumer Satisfaction Research Study,” based on data gathered from 2,400 customers, asked consumers to identify the characteristics of companies they do business with, including their marketing practices. It also asked whether they were satisfied…
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USPS RATES ARE GOING UP THIS WEEKEND 

USPS RATES ARE GOING UP THIS WEEKEND 
The following new pricing takes effect January 21, 2018.  The January USPS rate increases reflect an average of 1.9% across all Mailing Services and a 3.9 percent increase across all shipping services as compared to 2017 rate prices. First Class Mail (1 ounce) · First Class stamps are increasing from $0.49 to $0.50 · Metered…
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Why 1:1 Print Beats Online “Targeting”

Why 1:1 Print Beats Online “Targeting”
If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personalization in print. In a survey of more than 1,200 people conducted by Zussi Research for ad:tech London, 69% percent of respondents saw traditional advertising as…
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The Benefits of Using Triggered Emails

The Benefits of Using Triggered Emails
When it comes to boosting response rates, there is nothing like combining direct mail with email, even better when both are personalized. We don’t mean just personalizing by name. We mean personalizing based on customer behavior. This is referred to as “triggering.” According to Clevos, an email marketing platform supplier, using personalized, trigger-based email can…
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