Category Archives: Uncategorized

  • HOME
  • Category Archives: "Uncategorized"

Is Investing in Data-Driving Messaging Worth It?

Is Investing in Data-Driving Messaging Worth It?
Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for personalized communications. Is it worth it? To answer this question, let’s take a look at some new data from Epsilon: 90% of consumers see personalized…
Read more

What Makes Top Marketers Tick?

What Makes Top Marketers Tick?
What are the world’s top marketers thinking as they enter 2018? Salesforce.com decided to ask them. Every year, the company surveys marketers around the world about the state of the marketplace, how the channel mix is changing, and how they are feeling about their marketing practices. In the report, “The Fourth Annual State of Marketing,”…
Read more

Planning an Event? You Need These 7 Items!

Planning an Event? You Need These 7 Items!
  Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it is over. Here’s a checklist that will make the event the best it can be. Direct mail Consider…
Read more

Top Characteristics of Satisfied Customers

Top Characteristics of Satisfied Customers
What makes a customer satisfied or unsatisfied in doing business with you? A recent survey from MarketingSherpa provides important insights. The “Consumer Satisfaction Research Study,” based on data gathered from 2,400 customers, asked consumers to identify the characteristics of companies they do business with, including their marketing practices. It also asked whether they were satisfied…
Read more