Category Archives: Uncategorized

  • HOME
  • Category Archives: "Uncategorized"

Why Cross-Channel Consistency Is So Important

Why Cross-Channel Consistency Is So Important
Whether you are using direct mail, email, mobile, or signage, you have likely heard people talking about the importance of the “Omni-channel” experience. New data from ForeSee shows us just why this is so important. Today, the customer’s purchase journey is often non-linear. Customers may learn about your product via email but end up purchasing…
Read more

Creating Marketing Copy That Gets Read

Creating Marketing Copy That Gets Read
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. How do you make sure you are in the coveted one percent? You might say “personalization and…
Read more

Does Personalization Really Work?

Does Personalization Really Work?
We are seeing 1:1 printing or “print personalization” more and more places these days.  Direct mail, Follow-up marketing collateral, Information kits, what’s the real deal with these applications? Do they really live up to the hype? Or is personalization just a gimmick to get marketers to buy more print? Consider the way you are being…
Read more

Maximizing Your Multichannel Advantage

Maximizing Your Multichannel Advantage
Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And that 55% of marketers now use three to four channels to reach their target audiences, up from 44% two years ago (Direct Marketing Association)? Creating a multichannel mix doesn’t have to be daunting.…
Read more