Category Archives: Uncategorized

Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen them. How is this possible? Studies have shown that companies’ responses to critical customer feedback can change the way consumers feel about companies, products, and brands. Customers value brands that listen and respond to…

When it comes to direct mail, maximum results start, not just with a mailing list, but with a clean mailing list. So what does a “clean” list really mean? Here is a quick checklist that can help.  Coding Accuracy Support System (CASS). CASS Certification is the process we use to check the validity and deliverability…

More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference? Can’t you just achieve higher response rates with a better offer? An over-sized postcard? Or a really great design?…

View the second Goodway Profit Newsletter, Create More Effective Personalized Marketing below or download it now. [pdf-embedder url="https://goodwaygroup-ma.com/wp-content/uploads/2017/06/The-Goodway-Profit-2-Web-5.pdf"]