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More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference? Can’t you just achieve higher response rates with a better offer? An over-sized postcard? Or a really great design?…

View the second Goodway Profit Newsletter, Create More Effective Personalized Marketing below or download it now. [pdf-embedder url="https://goodwaygroup-ma.com/wp-content/uploads/2017/06/The-Goodway-Profit-2-Web-5.pdf"]  

Does your marketing team look at you like this when you need something? View the 5 Benefits of Having a Marketing Portal Guide below or download it now. [pdf-embedder url="https://goodwaygroup-ma.com/wp-content/uploads/2016/08/Benefits-Marketing-Portals-w3.pdf"]