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Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work emails and help you visualize new paint colors for your kitchen. While these abilities often take center stage, AI also holds tremendous potential in business and marketing. Because AI can analyze vast amounts of information…

Goodway Profit Newsletter: Direct Mail Drives Online Sales. View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5745" title="false"]

We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with thousands of marketing messages every day. Amidst this cacophony, you must find a way to get your marketing messages seen and heard.  How do you do that? By getting back to the basics of…

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so, then congratulations! You’ve experienced drip marketing in action. What Is Drip…