Category Archives: Uncategorized

When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you're fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge difference.  Let's look at three examples from MECLABS, a research…

As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your competitors may be taking a marketing breather during the laid-back days of summer, you don't have to. Use this time to gain a competitive edge. While your competitors are cooling their heels…

If there are two envelopes on the counter, one in color and one in plain white, which one will you look at first? The one in color, of course. There are many statistics on the value of color in marketing, including mailing envelopes. But our own experience is often the most powerful evidence of all.…

Goodway Profit Newsletter: Looks Good On Paper View it below or download it now. [3d-flip-book mode="fullscreen" urlparam="fb3d-page" id="5536" title="false"]